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Source Furniture

In this project for Source Furniture, a furniture manufacturer in Miami, FL,  I was requested to enhance their branding for a stronger presence in the market place.

To achieve this goal, I divided the project in 5 parts

  • Studio Photography

  • Lifestyle Photography

  • 3D Renders

  • Web Design

  • Catalog Design

 

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1

Studio Photography

I took high quality photographs of the products from each collection, showcasing different angles and close-ups of material details, providing customers with a comprehensive and appealing view of the products.

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2

Lifestyle Photography

Showcasing furniture sets in real-world settings to emphasize both aesthetics and functionality. These images offer customers a compelling glimpse into how the products enhance diverse outdoor environments

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3

3D Renders

Teaming up with a 3D render specialist, we crafted virtual models of the furniture and strategically placed them in diverse outdoor scenes that we created.

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4

Website Design

I designed diverse templates and layouts for the entire site. Landing page variations, collection pages, product pages, and beyond. This redesign aimed to enhance the overall user experience and visual appeal of the website.

5

Catalog

Utilizing both studio and lifestyle photography, I designed a new catalog featuring a fresh and clean design. The combination of these photography styles enriches the catalog, presenting the products in a dynamic and visually appealing manner.

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